It's A Love Story
Aileen and Zachary, the founders of Fleur Reverie (formerly known as '50 Shades of Greed') from Austin, TX , set out to redefine romance and elevate floral decor and gifting. United by their passion for sophistication and artistry, they’ve developed advanced flower preservation techniques that allow them to create timeless pieces, perfect for those with refined tastes. Their designs transform spaces into elegant showcases and turn gifts into meaningful, lasting memories—all while providing maintenance-free, eco-conscious beauty. This distinctive approach has firmly established Fleur Reverie as a leader in luxury floral design, recognized for its unparalleled quality and continuous innovation. Years later, their vision continues to bloom, positioning Fleur Reverie at the forefront of artistry and sophistication in the floral industry.
OUR FLORAL LEGACY
At Fleur Reverie, we take pride in ensuring every bloom is a masterpiece. We partner with carefully selected farms known for their exceptional horticultural expertise, ensuring that only the finest flowers meet our exacting standards. These trusted partnerships allow us to source from regions where climate and soil conditions provide the perfect foundation for luxurious, long-lasting flowers. With a strong commitment to empowering women, we collaborate predominantly with female-led farms, fostering social sustainability in every petal.
Our Commitment To Quality and Craftsmanship
At Fleur Reverie, our commitment to quality and craftsmanship is at the heart of everything we create. Each flower is hand-selected and preserved with precision, ensuring that it retains its natural beauty and elegance for years to come. Our team’s dedication to detail means every arrangement is thoughtfully designed, blending artistry with innovation to produce timeless floral pieces. We pride ourselves on upholding the highest standards, combining traditional techniques with modern preservation methods to deliver lasting beauty and impeccable quality in every bloom.
I moved into a new apartment and wanted an accent piece to match one of my pictures. I love the unique design from this shop and Aileen is so pleasant to work with. I get a lot of compliments on this special piece!
I got a selection of petals and smaller flower pieces for a project, and they are by far the most beautiful dried flowers I've ever seen. They are so vibrant and colorful - and Aileen is an absolute doll to boot. So kind and helpful with figuring out exactly what I needed. Thank you!!
I purchased a customized dried flower arrangement from Aileen. I asked for the colors that can match to my newly renovated bathroom and arrangement came out perfectly. I am surprised how it stands after a few months by now. I am so delighted with my order.
